AI LAUNCH LAB — LIVE 30-DAY COHORT
From Prompt to Product in 30 Days
Build the brand. Build the product. Build the system. One real project taken from idea to brand, website, application, campaign, automation — and launch. Live, hands-on, in a batch of 20–25 builders.
Early Bird — enroll by July 21 and pay 7,888 HKD instead of 12,888 HKD.
TWO WORLDS, ONE COURSE
Create demand. Build the product. Converge on one launch.
TRACK 01 — MARKETING & CREATIVE
Create demand
The systems that generate attention — taught by Ryan.
- A1Brand and art direction
- A2AI images and campaigns
- A3Advertisements and short-form content
- A4Cinematic AI video
- A5Voice, avatars, dubbing, and localization
- A6Growth and launch campaigns
TRACK 02 — TECHNOLOGY & SYSTEMS
Build the product
The systems that turn ideas into working software — taught by Daksh.
- B1Websites
- B2Applications and games
- B3Multimodal AI
- B4MCP integrations
- B5Agents and subagents
- B6Automation, infrastructure, and VPS deployment
ONE FUNCTIONING, MARKETABLE LAUNCH
The tracks alternate all month. Every creative asset feeds the build; every build ships with a campaign. They are different systems — and they converge on Day 30.
WHAT STUDENTS BUILD
One project. Every layer connected.
Nothing here is an isolated demo. Each output feeds the next — one connected evolution from idea to launch.
01 — IDENTITY
- Brand system
- Campaign visuals
02 — PRODUCT
- Live website
- Application or game
- Multimodal product
03 — STORY
- Cinematic advertisement
- Voice / avatar content
04 — SYSTEMS
- MCP integration
- Deployed agent
05 — LAUNCH
- Launch campaign
- Portfolio case study
These are course aims — the outputs serious students work toward across 30 days and present at Demo Day. Commercial results, income, or client acquisition are not guaranteed.
MEET THE INSTRUCTORS
Two instructors. Two complementary skill sets. One complete launch system.
Learn the creative systems that generate attention from Ryan, and the technical systems that turn ideas into functioning products from Daksh.
MARKETING & CREATIVE INSTRUCTOR
Ryan Chi
Ryan teaches the creative and growth side of the course: how to position an offer, build a distinctive brand, produce AI-generated campaigns, direct cinematic video, create multilingual voice and avatar content, and turn creative output into a repeatable launch system.
- — President, 0xU Club
- — Member, Penn Blockchain
- — Founding Team, City Protocol (Jump Invested)
- — CMO, Academic Labs (HTX, Signum, UOB Invested)
- — Guest Lecturer, CUHK (#18 QS WORLD RANKING) and HKU EMBA
COURSE FOCUS
- AI marketing strategy
- Brand creation and art direction
- AI-generated images and campaigns
- Short-form ads and content systems
- Cinematic AI video production
- ElevenLabs voice, dubbing, localization
- AI avatars and spokesperson content
- Launch campaigns and creative services
Ryan creates attention, persuasion, visual identity, and market demand.
Daksh builds the product, integrations, infrastructure, and automation.
Together they teach the complete path from idea to functioning, marketable launch.
TECHNOLOGY & SYSTEMS INSTRUCTOR
Daksh Joshi
Daksh teaches the product and systems side of the course: how to use coding agents to build websites, applications, games, MCP integrations, multimodal products, and production automations that can be deployed and maintained on a VPS.
- — Founding Team and CPO, Public AI ($10M Raised)
- — Technical BD, Asatralane (Solana Node)
- — Member and Head of Tech, 0xU Club
- — Guest Lecturer, CUHK (#18 QS WORLD RANKING)
COURSE FOCUS
- AI-assisted website and app development
- Claude Code, Codex, terminal workflows
- MCP servers and integrations
- Context engineering, long-running projects
- APIs, databases, multimodal applications
- Agents, subagents, and automation
- VPS, Linux, Docker or PM2, domains, HTTPS
- Games, internal tools, AI-powered products
EXPERIENCE ACROSS
Factual references to the instructors' individual experience and affiliations. They do not imply sponsorship or endorsement of AI Launch Lab by any institution or company named.
THE COURSE, IN ONE VIDEO
Watch how one idea becomes a launch.
COURSE EXPLAINER — COMING SOON
A single walkthrough video is on its way.
THE COMPLETE 30-DAY CURRICULUM
Four weeks. Twelve classes. One Demo Day.
Marketing and Creative classes alternate with Technology and Systems classes all month. Every live class runs the same rhythm: 15 min concepts · 45 min instructor live build · 35 min student implementation · 15 min critique · 10 min assignment handoff.
WEEK 1
Foundations, Branding, and Websites
CLASS 01The AI Operating SystemTECHNOLOGY & SYSTEMS
TOPICS
- Choosing models for research, writing, coding, and creative work
- Prompt structure, constraints, examples, and reference materials
- Hallucinations and verification
- ChatGPT, Claude, Perplexity, and NotebookLM workflows
- Context windows and persistent project memory
- Long-running project management
- When to begin a new session
- Master briefs, decision logs, task files, and handoff documents
- File and folder structures
- Privacy, sensitive data, and API-key safety
STUDENT OUTPUT
- A complete project context pack
- Master brief
- Product definition
- Audience file
- Decision log
- Reusable prompts
- Session handoff document
CLASS 02Build a Complete Brand Using AIMARKETING & CREATIVE
TOPICS
- Customer personas and positioning
- Naming and tagline development
- Brand personality and tone
- Mood boards and reference gathering
- Image prompting: lighting, lens, composition, materials, camera angle, and colour treatment
- Product and character consistency
- Style references
- Inpainting, outpainting, and image editing
- Campaign graphics and social templates
- Building a reusable brand kit
CORE TOOLS
STUDENT OUTPUT
- Mini brand book
- Mood board
- Visual direction
- Ten consistent campaign images
- Reusable image-prompt system
CLASS 03Build and Publish a Website Using AITECHNOLOGY & SYSTEMS
TOPICS
- Product requirements
- Wireframes and information architecture
- AI-generated interface concepts
- Frontend development
- Forms and basic functionality
- Databases and authentication
- Mobile responsiveness
- GitHub and version control
- Deployment and domains
- Analytics and error monitoring
CORE TOOLS
STUDENT OUTPUT
- A responsive live website
- Working contact or registration flow
- Connected repository
- Deployment documentation
WEEK 2
Advertising, Applications, and Cinematic Video
CLASS 04AI Content and Advertisement EngineMARKETING & CREATIVE
TOPICS
- Researching customer pain points
- Hooks and angles
- Hook–problem–solution–proof–CTA structure
- Static advertisements
- Short-form advertisements
- UGC-style scripts
- Founder-led content
- Product demonstrations
- Carousels and thumbnails
- Producing multiple variations
- Repurposing long-form content
- A/B testing
- Brand consistency
- Content calendars
CORE TOOLS
STUDENT OUTPUT
- Three advertisement concepts
- Five social posts
- Seven-day content calendar
- Reusable content-production workflow
CLASS 05Build an AI Application or GameTECHNOLOGY & SYSTEMS
TOPICS
- Requirements and user flows
- Frontend and backend concepts
- APIs
- Databases
- Authentication
- State management
- Debugging with screenshots and logs
- Planning before coding
- Testing AI-generated code
- Git commits and version restoration
- Environment variables
- Deployment
POSSIBLE PROJECTS
- Quiz game
- AI character game
- Recommendation application
- Proposal generator
- AI marketing-audit tool
- Lead qualification application
- Portfolio generator
- Browser game with leaderboard
CORE TOOLS
STUDENT OUTPUT
- A functioning public mini-product or game
- Test feedback from real users
- Basic documentation
CLASS 06Create a Cinematic AI AdvertisementMARKETING & CREATIVE
TOPICS
- Concept development
- Visual references
- Character and product sheets
- Shot lists and storyboards
- Establishing, medium, and close-up shots
- Lens choices
- Camera movement
- Lighting continuity
- Product and character consistency
- First-frame and last-frame control
- Image-to-video versus text-to-video
- Generating separate shots
- Editing a coherent narrative
- Sound design
- Music and voiceover
- Colour grading
- Export formats
CORE TOOLS
STUDENT OUTPUT
- A coherent 20–45 second cinematic advertisement
- At least five generated shots
- Final edited version with audio
WEEK 3
Multimodal Products, Voice, Avatars, and MCP
CLASS 07Build a Multimodal AI ApplicationTECHNOLOGY & SYSTEMS
TOPICS
- Multimodal AI
- Transcription versus video understanding
- Semantic search
- Embeddings
- Video indexing
- Structured extraction
- Timestamped search
- API calls
- JSON responses
- Retrieval-augmented generation
- Cost and latency controls
EXAMPLE PROJECT
- Upload a video
- Search for specific moments
- Ask questions about it
- Generate a summary
- Produce timestamped results
- Generate a narrated output
CORE TOOLS
STUDENT OUTPUT
- A multimodal application
- One custom feature such as chapters, advertisement analysis, clip recommendations, or searchable moments
CLASS 08Voice Cloning, Avatars, and Multilingual ContentMARKETING & CREATIVE
TOPICS
- Voice prompting and emotional direction
- Voice cloning with explicit consent
- Voiceovers
- AI sound effects
- Dialogue cleanup
- Dubbing
- Translation versus localization
- Tone consistency between languages
- Lip sync
- AI avatars
- Personal digital twins
- Recurring spokesperson characters
- Disclosure, consent, and likeness rights
CORE TOOLS
STUDENT OUTPUT
- One spokesperson video
- One additional language version
- Voice and localization workflow
CLASS 09MCPs: Connect AI to Real Tools and DataTECHNOLOGY & SYSTEMS
TOPICS
- MCP hosts, clients, and servers
- Tools, resources, and prompts
- Local and remote MCP servers
- Connecting existing servers
- Authentication
- Read-only and write access
- User approval
- Wrapping APIs
- Testing and inspection
- Logging and error handling
- Prompt-injection risks
- TypeScript or Python MCP implementation
POSSIBLE PROJECTS
- Asset library MCP
- Notion knowledge MCP
- Google Drive search MCP
- Lead database MCP
- Product catalogue MCP
- Analytics MCP
- Content calendar MCP
STUDENT OUTPUT
- One safe MCP server
- At least two tools
- At least one resource
- Basic access-control and usage documentation
WEEK 4
Growth, Agents, Infrastructure, and Monetization
CLASS 10Launch and Grow an AI-Created ProductMARKETING & CREATIVE
TOPICS
- Market and competitor research
- High-intent audiences
- Offer creation
- Landing-page messaging
- Lead magnets
- Email sequences
- Organic distribution
- Paid advertisement structure
- Influencer and creator outreach
- Content calendars
- Retargeting concepts
- Conversion tracking
- Creative performance
- Moving from attention to leads and sales
STUDENT OUTPUT
- 30-day content calendar
- Three advertisement concepts
- One lead magnet
- Five-message email or DM sequence
- One landing-page variation
- Basic measurement dashboard
CLASS 11Agents, Subagents, Automation, and VPS DeploymentTECHNOLOGY & SYSTEMS
TOPICS
- Chatbots versus workflows versus agents
- When not to use an agent
- Deterministic steps versus model decisions
- Specialized subagents
- Planner, researcher, builder, and reviewer roles
- Context passing
- Skills, hooks, and reusable instructions
- Human approval gates
- Rate limits and budgets
- Retries and failure handling
- Schedules and webhooks
- Logs and observability
- SSH and Linux basics
- VPS setup
- Environment variables and secrets
- PM2 or Docker
- Backups
- Domains and HTTPS
- Keeping services online
POSSIBLE WORKFLOW — LEAD OPERATIONS
- New lead
- Company research
- Lead scoring
- Personalized proposal
- Human approval
- Gmail draft
- CRM update
ALTERNATIVE WORKFLOW — CONTENT OPERATIONS
- Content idea
- Research agent
- Script agent
- Visual prompt agent
- Brand-review agent
- Human approval
- Scheduling
CORE TOOLS
STUDENT OUTPUT
- One deployed automation or agent workflow
- Human approval stage
- Logging
- Restart and maintenance documentation
CLASS 12Turn AI Skills Into a Service or BusinessMARKETING & CREATIVE
TOPICS
- Choosing a niche
- Selling outcomes rather than "AI"
- Productized services
- Before-and-after case studies
- Portfolio construction
- Proposal writing
- Scope and revision limits
- Client onboarding
- Credential and asset collection
- Value-based pricing
- Maintenance retainers
- Handover documentation
- Demonstration videos
- Responsible AI disclosures
POSSIBLE OFFERS
- AI advertisement studio
- Video localization service
- Website and automation package
- AI content engine
- Internal AI assistant
- Lead-generation workflow
- Product-photography package
- Avatar-content service
- MCP integration service
STUDENT OUTPUT
- Commercial offer
- Portfolio case study
- Proposal
- Final presentation
DAY 30 — JOINT DEMO DAY
Every student presents a complete launch.
- 01The problem
- 02The target customer
- 03Brand and creative direction
- 04Live website
- 05Application or game
- 06Cinematic advertisement
- 07Agent, automation, or MCP
- 08Launch strategy
- 09What they would improve next
SUGGESTED ASSESSMENT
Ready to build all of it?
July 21 – August 19, 2026 · Only 20–25 students · Enrollment on WhatsApp
TOOLS COVERED
Organized by outcome, not by logo.
Every tool below appears in the curriculum in service of something you ship. Tool names are used factually as tools covered — no partnership or sponsorship is implied.
RESEARCH AND REASONING
IMAGES AND DESIGN
VIDEO
VOICE, MUSIC, AND AVATARS
WEBSITES AND APPLICATIONS
MCP, AGENTS, AND AUTOMATION
MULTIMODAL UNDERSTANDING
INFRASTRUCTURE
ENROLLMENT
One batch. One month. One conversation to join.
- FORMAT
- 30-day live cohort
- DATES
- July 21 – August 19, 2026
- RHYTHM
- Three live classes per week
- CLASSES
- 12 core classes + joint Demo Day
- CAPACITY
- Only 20–25 students
- METHOD
- Project-based learning
Included: all 12 live classes, the practical output built in every class, the complete idea-to-launch curriculum journey, and the Day 30 joint Demo Day. Nothing else is promised here — ask anything on WhatsApp.
PRICE
7,888 HKD
EARLY BIRD — JULY 21 BATCH
Payment is arranged directly with the team on WhatsApp.
Join the July 21 Batch on WhatsAppThere is no online checkout. Enrollment and payment are discussed and completed directly in a WhatsApp conversation with the team.
FAQ
Straight answers.
Is coding experience required?
No. Coding experience is useful but not required for the introductory builds. The course is designed for motivated beginners and intermediate users, and every technical class is a guided live workshop.
Is this live or recorded?
The cohort is live: three live, project-based classes per week for 30 days, ending in a joint Demo Day on Day 30.
What tools do I need?
A laptop and the tools covered in the curriculum. Tools are organized by outcome on this page — research and reasoning, images and design, video, voice and avatars, websites and applications, MCP and agents, multimodal understanding, and infrastructure.
Are software subscriptions included?
No. Students purchase their own tool subscriptions, so every account, workspace, and asset is personally yours — and you keep using them after the course ends.
What will I build?
One real project, end to end: a brand system, a live website, an application or game, campaign visuals, a cinematic advertisement, voice or avatar content, a multimodal product, an MCP integration, a deployed agent, a launch campaign, and a portfolio case study — presented at Demo Day.
How large is the batch?
20–25 students. The batch is deliberately small so every project gets live critique and troubleshooting time in class.
How do I enroll?
Message the team on WhatsApp. Enrollment and payment are discussed and completed directly in that conversation — there is no online checkout.
What happens on Demo Day?
On Day 30, every student presents their complete launch: the problem, the target customer, brand and creative direction, the live website, the application or game, the cinematic advertisement, their agent, automation, or MCP, the launch strategy, and what they would improve next.
Is income or employment guaranteed?
No. The course teaches skills and produces real artifacts, but income, employment, clients, virality, and business success are not guaranteed.
AI LAUNCH LAB